How to Write a Verified Purchase Review on Amazon
This is a guest mail service from Skubana
Amazon reviews arrive easier for customers to purchase products online, by relying on shared opinions from peers rather than examining products themselves. Simply, with rampant abuse of the system and many customers aware of simulated reviews, modern consumers are placing less and less stock in good reviews. Amazon recognized this problem and began working to gainsay information technology, banning paid and incentivized reviews and offering a "Verified Purchase" bluecoat to add together veracity to reviews.
The "Amazon Verified Buy" badge ways that the customer bought the item through Amazon. As of November 2016, Amazon is also using Verified Purchase reviews every bit part of their ranking algorithm. To get the badge, customers only leave a review and Amazon verifies if they purchased it with that business relationship. If they haven't, the badge only won't appear. Amazon also limits the number of non-verified reviews a customer can get out to 5 or less per week.
These efforts are intended to 'clean upward' the Amazon review space, making it harder to game the organization, and harder to pay for reviews. At the same time, you lot all the same need reviews to rank in Amazon's search algorithm, to bulldoze conversion, and to brand sales. And so, you need to sympathise how Verified Product reviews piece of work, how to get them, and what qualifies.
What Qualifies every bit a Verified Purchase?
Amazon.com buyers can get out a review with an Amazon Verified Purchase badge, providing they take purchased the product on Amazon for at least 80% of the original value. Customers must as well accept spent at least $50 total on their account to leave a review.
In 2016, Amazon began removing Verified Purchase badges from reviews where the buyer purchased the item at a steep discount. Moving frontward, offering discounts volition likewise reduce the likelihood of a Verified Buy bluecoat showing upward on the review – fifty-fifty if you lot're offering it broadly through a promotion. Items discounted at more than 50% in the past no longer have badges. But, it appears that badges do not show up for new reviews on products discounted more xx%.
This does limit the amount of incentivization you can utilize to drive reviews, but that'south the point.
Why practice you lot need Amazon Verified Purchase product reviews?
Verified Purchase Badges Improve Conversion
Amazon customers are becoming increasingly aware of faux reviews. Some unscrupulous sellers pay to have hundreds or even thousands of fake five-star reviews on their products, balancing out negative reviews from real customers, or hiding the fact that the product is new and relatively untested. Because online buyers cannot examination or check a product in advance, this process profoundly undermines consumer trust in buying online.
The Verified Buy badge helps to balance this problem by showing customers that there is a significantly larger chance the review is genuine. Amazon now allows customers to filter past Verified Reviews, so some consumers volition only look at those reviews. If you have a great deal of positive Verified Buy reviews, customers will likely trust the product more, which will improve conversion.
Amazon's Review Algorithm
Amazon's Terms of Service state that you may not intentionally manipulate product rankings by offer a large number of free or discounted products in commutation for a review. This means that you can still offer some products to reviewers for free, but the practice of giving abroad hundreds of products is finer banned and with Verified Reviews, filtered out for sellers who manage to practise so anyway. To business relationship for this, Amazon limits the number of reviews each person tin leave per day and takes various factors such equally verified purchases, review age, and helpfulness votes into consideration for their algorithm.
In that location'southward a lot that goes into ranking on Amazon, but reviews are a large part. Reviews contribute to Amazon's ranking algorithm in several ways – merely not all reviews are considered every bit. Amazon considers the age of a review, the review history of the client (such every bit the number of helpful reviews they've left in the past), review age, verified purchases, and helpfulness votes when using reviews for ranking. This is intended to prevent sellers from gaming the organisation – and it may mean that valid reviews left on your products are non considered.
In short, reviews left by well-established customers with a history of leaving positive reviews will do a lot more for your ranking than reviews left by a new business relationship. Similarly, reviews Amazon can verify will amend ranking over unverified purchase reviews.
Driving Natural Reviews
Verified Purchase Reviews lend brownie, show potential customers that your reviews are from consumers who actually purchased the product, and make the review system harder to game and manipulate. That'southward great news for sellers investing in quality products and quality customer service, because you can greatly boost your ranking and your conversion just by making sales. You just have to heave the number of customers who continue to go out a review by integrating a good review strategy.
- Ask. Near customers are more than willing to share their experience
- Offer a perk, such equally a discount lawmaking in substitution for a review
- Add boosted discounts for production photos and videos
- Optimize for sales. Create loftier-quality pages, optimize pictures, bullets, product description, and keywords
- Deliver quality. Stay on top of your inventory management and shipping, use 3PL and FBA where necessary, and get products to customers speedily and safely. Stock outs and deadening shipping are the fastest style to earn a bad review on a good product.
- Use Sponsored Products Pay-Per-Click (PPC) advertizing platform for Amaz… More to heave sales. A small percentage of all sales volition event in reviews.
- Run promotions for previous customers from your store with no more than than a 20% disbelieve
- Contact elevation Amazon reviewers and request reviews. Well-nigh won't buy your product, but you may be able to gift it (digital production), and you will do good from getting a review from a pinnacle reviewer, even without the Verified Purchase badge.
At the end of the day, Verified Purchase badges help minor consumers and existent businesses to compete with sellers pushing mass-produced items from sites similar Alibaba. It allows customers to show their opinion more than, and it will mean that low-quality products will slowly sink out of the search results. If you accept a good product and yous invest in quality, Amazon Verified Purchase, reviews will only assistance your business concern. Just brand sure you integrate tactics to drive sales, evangelize quality products, and fulfil orders quickly, to keep real customers as happy every bit possible.
This is a guest postal service written by Skubana. Skubana is an all-in-one ERP organisation that focuses on multi-marketplace inventory management for high-volume ecommerce merchants.
Source: https://sellerengine.com/amazon-verified-product-reviews/
4 Responses
I beloved me some Amazon, I do review and read all reviews when purchesing my items. I must acknowledge this is a Major factor in my purches.
In case anyone is reading this in 2020,
"Offer a perk, such as a disbelieve code in commutation for a review"
Offer anything in exchange for a review is NOT ALLOWED by Amazon.
would a deep discount on the production bear on the verified buy status of my customer reviews?
Hmm. Information technology'south now 2022. I'grand a customer and I just received a product with a card in it that claimed they would give me a $30 Amazon gift bill of fare in return for a review. I'd have to accept a pic of my review on the Amazon site and a whole bunch of other horse hockey so I only threw it abroad. This is non the only time I've received such offers. I replied to 1 several years ago and information technology concluded in a big convoluted mess. Never got whatever it was they promised but I never considered the ethics of it until happening upon this site. Here'southward the important signal: does Amazon know sellers still do this? Should I report it to them? Ticks me off because at least on a subconscious level, promising a customer a goody has a tendency to increment the likelihood of a favorable review in return. Equally a customer who reads reviews and at times depends on them, that ticks me off that some sellers are able to put their thumb on the scale in that way. Makes me doubt the veracity of the whole review process. This is just my opinion of course but I'd appreciate any replies. This is guaranteed to exacerbate my insomnia…